Hello Kitty, the white, bow-wearing character created by Sanrio in 1974, has grown into a global icon of Japanese kawaii (“cute”) culture. What began as

Introduction In the past decade, India’s consumer electronics and lifestyle accessories market has witnessed rapid growth, with homegrown brands emerging as key players alongside global

1. Introduction to Trademark Law The law of trademarks serves as an essential pillar in the protection of intellectual property, primarily aimed at safeguarding the

I. Introduction 1. Significance of Film Titles as Identifiers of Source and Goodwill A film title is often the very first point of engagement between

Introduction The concept of trademarks has evolved significantly in the past few decades. Traditionally, trademarks consisted of words, names, logos, and symbols that identified the

I. Introduction 1. Opening Context: The Rise of Entertainment Consumption in India In the past two decades, India’s entertainment landscape has transformed dramatically. What was

Introduction In a rare and high-profile corporate dispute, Cognizant, one of the world’s leading IT services giants, has been barred by the Bombay High Court

Advertising has always thrived on the power of influence. In the traditional era, print advertisements in newspapers, magazines, posters, and billboards were the most trusted

The rise of the influencer economy has transformed social media from a space of casual self-expression into a billion-dollar industry powered by intellectual property (IP).

The Delhi High Court recently delivered a landmark ruling in favor of celebrated Indian fashion designer Rahul Mishra, marking a decisive step in the battle